“Stop the Water While Using Me!” is a trademark that has been calling for the responsible use of water for years. In its new care range “Waterless” it is going a step further and dropping the ingredient completely, as the name suggests. How can such a sustainable product also communicate sustainably?
Rather than producing packaged samples and attaching glossy advertising materials to them, we have combined everything in a sustainable magazine: the Washazine. Besides using eco-paper and a smart binding with no glue or staples, we also had to avoid problematic printing ink in this ambitious project.
In Washazine, we have processed the dry product “Face & Body Washbar.” ourselves using screen printing. Parts of the pages can be removed and tried out.